Most social profiles give you room for one link. A link in bio page turns that single link into a short menu: your shop, your booking page, your latest video and your other profiles, all one tap away. Here is how to build one that people use, and how to tell whether it works.
What a link in bio page is
It is a small web page, usually made for phones, with your name, a line about you and a list of buttons. You put its address in your Instagram, TikTok or YouTube bio, in an email signature or on a printed QR code. Visitors land on the page and choose where to go next.
Start with what people came for
The most common mistake is listing everything. Every extra button makes the others harder to find.
- Put the one thing you want people to do first. A new product, this week’s booking slots, the latest episode.
- Keep it to a handful of buttons. If a link has not been clicked in a month, remove it.
- Write button titles as actions. “Book a class” tells people more than “Classes”.
- Group the rest under a short heading rather than adding more top-level buttons.
Make it look like you
Use the same profile image and colors as your social profiles, so visitors know they are in the right place. A short bio line that says what you do and how often something new appears (“New beans every Friday”) gives people a reason to come back.
Social icons work best as a single row near the top, separate from your main buttons.
Choose an address you can keep
Pick a short name that matches your social handle. You will print it, say it out loud and paste it into many profiles, so changing it later means updating all of them. If you do need to change it, use a service that keeps redirecting the old address for a while.
Measure what gets clicked
A page without numbers is guesswork. Look at:
- Views: how many people reach the page.
- Clicks per button: which links earn their place, and which to remove.
- Click rate: clicks divided by views. A falling rate usually means the top button no longer matches what people want.
- Referrers and countries: where visitors come from, so you know which profile or campaign is working.
Check after each change, such as moving a button up or renaming it, and keep what improves the click rate.
Share it everywhere
Besides your bio, add the page to email signatures, packaging, menus and posters. A QR code of the page address is the easiest way to bring printed materials online.
Making one with Bikto
Every Bikto workspace can publish a link in bio page on the Free plan, at an address like bik.to/@yourname. Pick one of four templates, add buttons, headings, text and social icons, and see a live preview as you edit. Changes stay in a draft until you publish. Bikto counts views and clicks on every button, shows click rate, countries, devices and referrers, and gives you a QR code for the page. Create your page.